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Peter LaversPeter is an expert in relationship marketing and customer experience management. He directs the Customer Management arm of WCL, helping clients to develop new and innovative ways to find, engage and satisfy customers.
“3 behavioral mind-sets for accurate content personalization” blog published on #ThinkMarketing
Top Five Obstacles to Customer Centricity #3 Numbers Focus
Nedbank engages WCL Customer Management to co-create its TCF deployment model
Top Five Obstacles to Customer Centricity #2 Stalled Customer Programmes
“Omni-channel or Multi-channel?” blog published on #ThinkMarketing
New Infographic: Challenges facing the Auto Industry
What’s “Scarce” in These Days of Automation and Personalisation?
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