The Future and Challenges of Customer Experience


The Future and Challenges of Customer Experience

A little while ago a Helsinki-based customer feedback analytics company called Lumoa asked me to contribute to a blog series they were writing on the future of Customer Experience, and what its challenges will be on 2018.

I was happy to participate, and the blog with my contribution has just been published.

I’d highly recommend reading the whole article (not just my bit!) – it’s full of great insight and wisdom from 15 experts in the field of customer experience.

You can read it by clicking here.

Influencer Marketing is increasingly becoming an important aspect of the marketing mix, particularly in B2B. Please get in touch if you would like to discuss with me if you think I could assist your company with independent and impartial viewpoints that help you tell your story.



About the Author

Peter LaversPeter is an expert in relationship marketing and customer experience management. He directs the Customer Management arm of WCL, helping clients to develop new and innovative ways to find, engage and satisfy customers.

Number of posts: 43
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