Customer Insight Leader: Customer Data is the new Marketing Battleground
Peter Lavers has published two blog posts on the Customer Insight Leader blog, in which he sets out why data is the new Marketing battleground and how analytics are the weapons guidance systems needed to win the battle.
They were written in association with SAS Analytics in the run up to their SAS Analytics Experience conference in Amsterdam.
The blogs can be found by clicking the links below:
Please join the debate via Peter’s twitter feed.