Customer Insight Leader: Customer Data is the new Marketing Battleground

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Customer Insight Leader: Customer Data is the new Marketing Battleground

This is the first of two blog posts on the Customer Insight Leader blog, in which I set out why data is the new Marketing battleground and (in my second blog) how analytics are the weapons guidance systems needed to win the battle.

I look forward to picking us these themes at the SAS Analytics Experience conference that I’ll be attending in October.

Please read the blog at the Customer Insight Leader website and join the debate via my twitter feed.

About the Author

Peter LaversPeter is an expert in relationship marketing and customer experience management. He directs the Customer Management arm of WCL, helping clients to develop new and innovative ways to find, engage and satisfy customers.

Number of posts: 36
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