Customer Insight Leader: Customer Data is the new Marketing Battleground

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Customer Insight Leader: Customer Data is the new Marketing Battleground

Peter Lavers has published two blog posts on the Customer Insight Leader blog, in which he sets out why data is the new Marketing battleground and how analytics are the weapons guidance systems needed to win the battle.

They were written in association with SAS Analytics in the run up to their SAS Analytics Experience conference in Amsterdam.

The blogs can be found by clicking the links below:

Part 1: Customer Data: Is it the new Marketing Battleground?

Part 2: Analytics are the new Weapons Guidance Systems

Please join the debate via Peter’s twitter feed.

About the Author

Peter LaversPeter is an expert in relationship marketing and customer experience management. He directs the Customer Management arm of WCL, helping clients to develop new and innovative ways to find, engage and satisfy customers.

Number of posts: 39
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