Latest Thinking

Talking Omnichannel But Organised Multi Channel?

Remember when we used to talk about “channels and media”? Life was simple. Channel meant physical route to market e.g. retail, wholesale,...Read More

The 3 most important skills for Data Scientists

In this guest blog our friend and Associate Paul Laughlin considers which are the most important skills needed by analysts or data scientists. It’s...Read More

3 Behavioural Mindsets for Accurate Content Personalization

Content personalization isn’t there just to make marketers feel good! It’s all about making the customer journey smoother, helping customers to...Read More

Customer Segmentation in the Cognitive Age

Segmentation is well established in Marketing and CRM as a way to systematically subdivide a market or a customer base into discrete groups that have...Read More

Reaching the New Standard in Digital Expectations

By Peter Lavers and Rob Poratti – Product Marketing Manager for IBM Watson Commerce. This blog is based on a Webinar we recently hosted for IBM...Read More

Customer Insight Leader: Customer Data is the new Marketing Battleground

Peter Lavers has published two blog posts on the Customer Insight Leader blog, in which he sets out why data is the new Marketing battleground and...Read More
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