Latest Thinking

Peter Lavers Featured on “Next Level” Branding Podcast

  Peter met Nat Schooler at the recent IBM Amplify conference, which has led to him being interviewed for this series of podcasts, which covers...Read More

“3 behavioral mind-sets for accurate content personalization” blog published on #ThinkMarketing

Peter Lavers’ blog on the “3 behavioral mind-sets for accurate content personalization” has been published on IBM #ThinkMarketing....Read More

“Omni-channel or Multi-channel?” blog published on #ThinkMarketing

Peter Lavers’ blog on the “Are you talking omni-channel customer experience but in fact you’re still organized...Read More

New Infographic: Challenges facing the Auto Industry

The automotive sector is facing massive changes in the next 10 years. How will this affect your customer management?   Download the Automotive...Read More

What’s “Scarce” in These Days of Automation and Personalisation?

My fellow IBM #THINKmarketing Futurist, Steve Dennis, and I recently participated in a cross-sector forum in South Africa on the subject of...Read More

IBM Amplify 2017

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in March in his role as a Watson Commerce...Read More
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