Latest Thinking

Reaching the New Standard in Digital Expectations

By Peter Lavers and Rob Poratti – Product Marketing Manager for IBM Watson Commerce. This blog is based on a Webinar we recently hosted for IBM...Read More

Customer Insight Leader: Customer Data is the new Marketing Battleground

This is the first of two blog posts on the Customer Insight Leader blog, in which I set out why data is the new Marketing battleground and (in my...Read More

SAS Analytics Experience, Amsterdam

Peter Lavers will be attending the SAS Analytics Experience conference in Amsterdam this October – their showcase in Europe of the latest...Read More

SHOP.ORG

Peter Lavers will be attending Shop.org this year in his role as an IBM futurist. Shop.org is the original, annual e-commerce conference for the NRF...Read More

Peter Lavers named in the A-list of Customer Success Influencers

I’m delighted to report that I’ve been included in Tenfold’s top 40 list of influencers in the fields of Customer Experience, CRM...Read More

Credit Crunch 10 Years On – Four Seismic Changes in Customer Experience Management

This blog coincides with the 10th anniversary of the first signs of the Credit Crunch, which has impacted and continues to affect all our lives....Read More
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