Latest Thinking

Talking Omnichannel But Organised Multi Channel?

Remember when we used to talk about “channels and media”? Life was simple. Channel meant physical route to market e.g. retail,...Read More

The 3 most important skills for Data Scientists

In this guest blog our friend and Associate Paul Laughlin considers which are the most important skills needed by analysts or data...Read More

3 Behavioural Mindsets for Accurate Content Personalization

Content personalization isn’t there just to make marketers feel good! It’s all about making the customer journey smoother, helping...Read More

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