Latest Thinking

Customer Segmentation in the Cognitive Age

Segmentation is well established in Marketing and CRM as a way to systematically subdivide a market or a customer base into discrete...Read More

Reaching the New Standard in Digital Expectations

By Peter Lavers and Rob Poratti – Product Marketing Manager for IBM Watson Commerce. This blog is based on a Webinar we recently...Read More

Customer Insight Leader: Customer Data is the new Marketing Battleground

This is the first of two blog posts on the Customer Insight Leader blog, in which I set out why data is the new Marketing battleground...Read More

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